All About Shebah
At Shebah, our purpose is simple:
To help create a safer world for women and their children.
This is why we do what we do.
Shebah is Australia’s leading all-women rideshare service, providing safe transport and economic freedom to women across the country. Shebah is run by Safe Transport Australia (STA).
Established in 2017 by Founder George McEncroe, Shebah aims to bridge the gap in transport inequality, an obstacle preventing women from reaching their full potential.
Shebah not only allows women to travel with confidence, but provides an opportunity for women to generate their own income on their schedule.
Here at Shebah we want women to focus on where they need to go, without apprehension of how they're going to get there.
The safety of women and their children is the primary objective of Shebah. We endeavour to provide the safest platform possible for our riders and drivers.
We recognise that economic empowerment is paramount to the independence and well-being of women. Shebah drivers keep 85% of the fare so they can generate a real income.
Shebah is transparent and honest; we will always be open about what happens in our community.
Diversity is celebrated at Shebah, we welcome people from all cultures and demographics.
The Shebah team
Meet the Shebah team! An experienced group with diverse qualifications and experience, striving to make Shebah the best rideshare platform possible.
Sarra Stewart - Chief Executive Officer
Sarra is an experienced executive with a background in overseeing general operations, accounts, and support teams in growth and development environments. She is passionate about community and business issues for women.
Alison McMorland - Head of Support and Driver Training
Alison has over 25 years experience in employee development and customer relations. She thrives on problem solving and has a love of learning, especially when it comes to assisting our newest Shebah drivers to feel confident and empowered when they first get behind the wheel.
May Garrett - Marketing Coordinator
May brings her diverse industry experience having worked in both the not-for-profit and private sectors, in public relations, fundraising, social media and marketing. She is passionate about amplifying the voices of women and marginalised groups in the community.
Venura Abeysinghe - Full Stack Developer
A graduate from La Trobe University with a masters degree, Venura is an experienced Full Stack Software Engineer with experience in Mobile Application Development. He enjoys tech challenges and loves learning latest technology and adapting it to the advantage of Shebah.
Shebah's Founder & CEO
George McEncroe began her career in media and comedy, but has transcended into a fierce business leader, entrepreneur and mobility innovator.
George was looking for flexible work to meet her needs as a single mother of 4 children. She considered Uber driving but felt uneasy about her safety, and recognised that a lot of women avoided the rideshare industry for similar reasons.
Like many mothers, she felt anxious about the wellbeing of her teenage daughter Bridgette travelling in Ubers late at night.
It was for these reasons and more that Shebah was born.
Ultimately George is driven by her determination to help women live a safe and confident life. The purpose of Shebah is to achieve this shared vision.