All About Shebah


At Shebah, our purpose is simple: 

To help create a safer world for women and their children.

This is why we do what we do.

Shebah is Australia’s leading all-women rideshare service, providing safe transport and economic freedom to women across the country.

Established in 2017 by Founder and CEO Georgina McEncroe, Shebah aims to bridge the gap in transport inequality, an obstacle preventing women from reaching their full potential.

Shebah not only allows women to travel with confidence, but provides an opportunity for women to generate their own income on their schedule.

Here at Shebah we want women to focus on where they need to go, without apprehension of how they're going to get there.



Shebah's principles

The safety of women and their children is the primary objective of Shebah. We endeavour to provide the safest platform possible for our riders and drivers.

We recognise that economic empowerment is paramount to the independence and well-being of women. Shebah drivers keep 85% of the fare so they can generate a real income.

Shebah is transparent and honest; we will always be open about what happens in our community.

Diversity is celebrated at Shebah, we welcome people from all cultures and demographics.



Shebah's Founder & CEO

George McEncroe began her career in media and comedy, but has transcended into a fierce business leader, entrepreneur and mobility innovator.

George was looking for flexible work to meet her needs as a single mother of 4 children. She considered Uber driving but felt uneasy about her safety, and recognised that a lot of women avoided the rideshare industry for similar reasons.

Like many mothers, she felt anxious about the wellbeing of her teenage daughter Bridgette travelling in Ubers late at night. 

It was for these reasons and more that Shebah was born.

Ultimately George is driven by her determination to help women live a safe and confident life. The purpose of Shebah is to achieve this shared vision.

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The Shebah team

Meet the Shebah team! An experienced group with diverse qualifications and experience, striving to make Shebah the best rideshare platform possible. 

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 Sarra Stewart  - Chief Operating Officer

If you could have dinner with an inspiring woman who would it be and why?

"Jacinda Ardern - aside from being a kiwi like myself she is always at the forefront showing the world what real leadership is. A woman, mother of a young child, wife and yet still running a country." 

What's your favourite emoji? 

😂"this is the only one that I can get on my computer."


 Olivia Robinson-Danckert  - Compliance 

If you could have dinner with an inspiring woman who would it be and why?

"It's almost impossible to narrow it down to one inspirational woman but if I had to, I'd choose Laverne Cox. Not only is she a transgender activist, she's also a woman of colour, a feminist, an absolute powerhouse and a real pleasure to listen to!"

What's your favourite emoji? 

😳"My most used emoji is the guilty face. I'm not sure what that says about me..."

 Tashi Graeme-Baker  - Head of Support & Onboarding

If you could have dinner with an inspiring woman who would it be and why?

"I'd have dinner with Mindy Kaling, the American writer and comedian. I admire how she has forged a great career as a director, writer, producer and actress and is succeeding in getting more diversity onto our screens. Very importantly, though, she would be hilarious. Need a good laugh over the dinner table."

What's your favourite emoji? 

"It's a tie between 🙄and 👌"


 Melody Wu  - Data Analyst

If you could have dinner with an inspiring woman who would it be and why?

"Marie Curie. I would like to ask her about how It feels and what it takes to be the one woman standing at the top of her field."

What's your favourite emoji? 



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