All About Shebah
At Shebah, our purpose is simple:
To help create a safer world for women and their children.
This is why we do what we do.
Shebah is Australia’s leading all-women rideshare service, providing safe transport and economic freedom to women across the country.
Established in 2017 by Founder and CEO Georgina McEncroe, Shebah aims to bridge the gap in transport inequality, an obstacle preventing women from reaching their full potential.
Shebah not only allows women to travel with confidence, but provides an opportunity for women to generate their own income on their schedule.
Here at Shebah we want women to focus on where they need to go, without apprehension of how they're going to get there.
Principles
Shebah's principles
The safety of women and their children is the primary objective of Shebah. We endeavour to provide the safest platform possible for our riders and drivers.
We recognise that economic empowerment is paramount to the independence and well-being of women. Shebah drivers keep 85% of the fare so they can generate a real income.
Shebah is transparent and honest; we will always be open about what happens in our community.
Diversity is celebrated at Shebah, we welcome people from all cultures and demographics.
George
Shebah's Founder & CEO
George McEncroe began her career in media and comedy, but has transcended into a fierce business leader, entrepreneur and mobility innovator.
George was looking for flexible work to meet her needs as a single mother of 4 children. She considered Uber driving but felt uneasy about her safety, and recognised that a lot of women avoided the rideshare industry for similar reasons.
Like many mothers, she felt anxious about the wellbeing of her teenage daughter Bridgette travelling in Ubers late at night.
It was for these reasons and more that Shebah was born.
Ultimately George is driven by her determination to help women live a safe and confident life. The purpose of Shebah is to achieve this shared vision.
Team
The Shebah team
Meet the Shebah team! An experienced group with diverse qualifications and experience, striving to make Shebah the best rideshare platform possible.
Sarra Stewart - General Manager
If you could have dinner with an inspiring woman who would it be and why?
"Jacinda Ardern - aside from being a kiwi like myself she is always at the forefront showing the world what real leadership is. A woman, mother of a young child, wife and yet still running a country."
What's your favourite emoji?
😂"this is the only one that I can get on my computer."
Desi Leary - Head of Support
If you could have dinner with an inspiring woman who would it be and why?
"Vivien Westwood (British Fashion Designer and Businesswoman) because even at the ripe age of 79 she is constantly challenging herself and doesn't let anyone push her around."
What's your favourite emoji?
🙃"because everything's always a little topsy turvy"
Gabriella Xipolitos - Campaign Manager
If you could have dinner with an inspiring woman who would it be and why?
"Anna Wintour is a woman who is so inspiring to me and who I would love to have dinner with. She is so influencial and so professional in a field that she has true passion for that is hard not to aspire to reach that level of success."
What's your favourite emoji?
👍🏻"because a thumbs up is short but sweet."
Palma Smith - Head of Onboarding
If you could have dinner with an inspiring woman who would it be and why?
"Maya Angelou, her story is an inspiration to women everywhere who suffer the brutality of assault and who are able to build remarkable lives in spite of it. "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.""
What's your favourite emoji?
✌🏻
Olivia Robinson-Danckert - Compliance Assistant
If you could have dinner with an inspiring woman who would it be and why?
"It's almost impossible to narrow it down to one inspirational woman but if I had to, I'd choose Laverne Cox. Not only is she a transgender activist, she's also a woman of colour, a feminist, an absolute powerhouse and a real pleasure to listen to!"
What's your favourite emoji?
😳"My most used emoji is the guilty face. I'm not sure what that says about me..."
Paris Hughes - Accounts Assistant
If you could have dinner with an inspiring woman who would it be and why?
"Olivia Newton John. She is firstly my favourite actress, but I am truly inspired by her work with breast cancer awareness including her wellness centre in Melbourne, as well as her work with being an environmental advocate and being named a dame for her charity work."
What's your favourite ice cream?
"Hokey pokey from ice cream shops like Paul’s because of the crunchy honeycomb chunks, but my favourite ice block would have to be Connoisseur Cookies and Creme because of the chocolate outer layer."
Melanie Hughes - Office Manager/Executive Assistant
If you could have dinner with an inspiring woman who would it be and why?
"My best friend Louise. Louise & I have been friends for over 10 years and sadly lost her daughter Piper to leukaemia 2 years ago. Piper was 14 & a dearly loved daughter to Louise & Justin, and sister to Laney & Kendra. We all loved Piper dearly & miss her so much. Louise inspires me every day with her positive attitude, beautiful smile and the support & love she gives to other families going through the same journey. Louise inspires me to be a better person, but most importantly a better Mum and to never take anything for granted. I’m so thankful to call her my friend & love her dearly."
What would be the title of your autobiography?
"Melanie Hughes, My Clumsy Life!"
Brendan O'Sullivan - Compliance Manager
If you could have dinner with an inspiring woman who would it be and why?
"Sheree Rubinstein Founder & CEO at One Roof. She epitomizes how to support women in every aspect of life and is a great role model for all."
What's your favourite emoji?
😊
Robyne Perkins - Customer Support Consultant
If you could have dinner with an inspiring woman who would it be and why?
"Marilyn Monroe - For a million obvious reasons but because she was a human being that felt and said these two things:"Dogs never bite me. Just humans" and "A wise girl knows her limits, a smart girl knows she has none.""
What is something silly you keep on your desk?
"A screaming goat."
Tashi Graeme-Baker - Customer Support Consultant
If you could have dinner with an inspiring woman who would it be and why?
"I'd have dinner with Mindy Kaling, the American writer and comedian. I admire how she has forged a great career as a director, writer, producer and actress and is succeeding in getting more diversity onto our screens. Very importantly, though, she would be hilarious. Need a good laugh over the dinner table."
What's your favourite emoji?
"It's a tie between 🙄and 👌"
Jackie Van Groningen - Customer Support Consultant
If you could have dinner with an inspiring woman who would it be and why?
"Angela Trimbur - she is a badass ex-actress and cancer survivor who now runs a dance squad in LA. She is inspiring, hilarious and encourages women of all shapes and sizes to move their bodies and enjoy life for what it is. She also has a pet bird and that is exactly the company I would want at dinner."
What would be the title of your autobiography?
"Mood Swings - A Never Ending Story."
Melody Wu - Data Analyst
If you could have dinner with an inspiring woman who would it be and why?
"Marie Curie. I would like to ask her about how It feels and what it takes to be the one woman standing at the top of her field."
What's your favourite emoji?
😂
